Kickz Community Projects Choose Soccerena For British Football Club Initiative

Using the power of football and the appeal of professional clubs, the Kickz programme targets some of the most disadvantaged areas of the country. The Kickz social inclusion project offers 12-18 year olds the chance to take part in positive activity three nights a week, 48 weeks of the year.

The programme vision: To create safer, stronger, more respectful communities through the development of young people’s potential.


The Kickz concept was born out of discussions between the Metropolitan Police and the Football Industry and was piloted at Tottenham Hotspur, Fulham and Brentford Football Clubs in April 2006.

Government support for the programme, through the Respect Task Force saw the programme extend nationally and led to the involvement of the Association of Chief Police Officers and Association of Police Authorities. The programme name and logo Kickz – Goals Thru Football was designed by participants on the programme.

With Funding from HM Treasury via the Football Foundation and additional support from the Department for Culture Media and Sport (DCMS), the youth volunteering charity v, the respect Task Force and the Department of Health, 25 Kickz projects were launched at clubs nationally during the 2006/2007 season.

In September 2007, the Prime Minister Gordon Brown announced further expansion of the Kickz programme as part of a three year, multi million pound investment from the Football Foundation and Metropolitan Police, along with support from the DCMS via the Premier League’s good causes fund. Six further clubs have since become involved in the programme.


Engage young people in a range of constructive activities which link to the Every Child Matters framework.
Break down barriers between the police and young people.
Reduce crime and anti-social behaviour in the targeted neighbourhoods.
Increase the playing, coaching and officiating opportunities for participants.
Create routes into education, training and employment.
Encourage volunteering within projects and throughout the target neighbourhoods.
Increase young people’s interest in and connections with the professional game.


london clubs:

Charlton Athletic
Crystal Palace
Dagenham & Redbridge
Leyton Orient
Queen Park Rangers
Tottenham Hotspur
West Ham

Rest of the UK clubs:

Aston Villa
Birmingham City
Blackburn Rovers
Bolton Wanderers
Brighton and Hove Albion
Derby County
Manchester City
Manchester United
Newcastle United
Norwich City
Notts County
Nottingham Forest
Oldham Athletic
Plymouth Argyle
Sheffield United
Southend United
West Bromwich Albion
Wigan Athletic

For more information about the Kickz Project, see here: